ViewMaster - Knowledge Center for Senior Marketing

• The number of “seniors” in the Belgian market environment will continue to increase upcoming 15 years (source: FOD Economie) and consequentially become even more critical as a consumer target group for most companies.
• The share of consumption of “seniors” in e.g. the stock markets and consumers saving accounts is today allready more then 65%. In the consumer house market 60%, in the privately owned car market between 50% - 80%, in the medical consumer market 50% ... (source: aandeel in de ouderenconsumptie in de EU, Management Team, 2004)
• Yet, 86% of seniors find all publicity and advertising irrelevant … (source: Carat, 2004)

Made4it, together with Antenno Marketing Services are therefore setting up ViewMaster, a “Knowledge Center” for “Senior” Marketing.

Our target customers

Feel the need for more thourough and targeted marketing knowledge about the “senior” consumer, but cannot find sufficient information about:

• The real motivation factors of “seniors”.
• Specific information on specific “senior” activities.
• Information on the lifestyles and values of the “senior consumer” in their sector.
• Sufficient data for targeted segmentation within an non-homogenuous “senior” target groep
• Expertise for specific ad hoc research about “seniors”
• ...

If you would need any further information, please do not hesitate to contact:

Arie Delanote
adelanote@made4it.be
+32 484 110 151